Mercer Transportation


Motive Announces AI-Enabled Camera Safety System

From News/Media Release 

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Motive unveiled its AI Omnicam camera safety system, an artificial-intelligence-enabled camera designed for side-, rear-, passenger-, and cargo-monitoring.

When the AI Omnicam is paired with Motive’s AI Dashcam, the company said it will give fleets and drivers a full 360-degree view of a vehicle, its interior, and its surroundings. This can help improve road and jobsite monitoring and safety, investigate and combat potentially fraudulent claims, and resolve disputes over transportation and handling of valuable cargo and goods.

Sideswipes and rear collisions cause more than 33% of fatal crashes and 44% of crashes with injuries, Motive noted. To help counter these threats, the AI Omnicam allows visibility from all sides, significantly enhancing safety and day-to-day operations.

Combining this wider field of view with high-definition video and automated alerts will exonerate drivers from false side and rear collision claims, Motive said. It will also allow the investigation of cargo theft and passenger incidents and resolve disputes over loading and unloading of goods and materials.

Upcoming AI enhancements will eliminate blind spots and prevent accidents in real time, as well as detect risky behaviors such as unsafe lane changes, incorrect cargo loading, and improper use of safety gear, according to Motive.

“The AI Omnicam’s intelligence is applicable across a wide array of industries, including trucking and logistics, construction, oil and gas, and passenger transit, among others,” said Jai Ranganathan, chief product officer at Motive. “Previous fleet camera and visibility technology provided little-to-no side and rear-visibility, and those that did weren’t able to quickly parse insights from footage or help prevent incidents. By combining AI-enabled intelligence with 360-degree visibility, businesses have a technology at their fingertips that not only improves visibility but actively contributes to preventing incidents and ensuring safety.”

“Motive’s AI Dashcams have been a game-changer for our fleet, and now with AI Omnicam we’re gaining visibility into side or rear-facing accidents we didn’t have previously,” added Tom Abrams, co-founder and CEO, Reliable Carriers. “The Motive solution has been an invaluable investment, saving us millions on accident claims and we’re very excited to roll out Motive AI Omnicams fleet-wide.”

Motive also recently announced a series of innovations that expand the functionality of its Driver Safety Solution, with new types of safety and risk triggers such as improved collision detection, stop sign violation, driver distraction, unsafe lane changes and camera obstruction.

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